JOIA SOFTWARE SOLUTIONS SRL,  Italy –  Art Director
December 2019 – Present

 • Brand and Identity Leadership:  Directed the company’s brand evolution and managed all aspects of corporate identity, advertising, and communications.

• Design and Project Management: Led the design for websites, apps, and software, focusing on superior UI and UX for Joia’s products and client projects.

• Creative Oversight: Coordinated creative strategies that align with Joia’s business goals, enhancing the company’s digital and visual presence.

SOTILLOSTUDIOS – Founder and Creative Director
January  2012 – Present

•Strategic Solution Development: Expertly craft value-driven solutions through design thinking, ensuring each project not only meets but exceeds strategic objectives. Specialize in transforming creative concepts into practical applications that deliver tangible results.

•Creative Leadership: Lead the development of innovative projects that blend artistic vision with business needs, focusing on delivering compelling, user-centered designs that enhance brand engagement and customer interaction.

MJ ITALIAN FASHION, Italy – Freelance Consultant

Freelance Consultant
September 2015 – January 2023

•Brand Identity and Management: Spearheaded the design and management of brand identity, orchestrating the art direction across various marketing campaigns. Developed cohesive branding strategies for both online and offline materials, including packaging design.

•Digital Marketing and E-commerce Strategy: Focused on positioning the company’s brands on major online marketplaces like Amazon Europe/USA and Zalando. Managed the creation of product listings and optimized online store fronts to enhance brand visibility and sales.

•Content Creation and Media Production: Directed the production of photographic content for different seasonal campaigns and created engaging video content for social media platforms. This comprehensive media approach significantly boosted brand engagement and market presence.

•Collaborative Project Leadership: Played a key role as a project manager in the development of the DSPLACE USA’s Summer 2019 clothing collection, aligning product development with strategic brand goals.

PLUG MEDIA, Venezuela – General Director

January 2006 – December 2011

•Integrated Marketing Solutions: Led the development of comprehensive marketing strategies for major pharmaceutical companies like Merck, Novartis, Allergan, Galeno, and Pfizer in Venezuela. Specialized in creating and managing high-value public relations and marketing projects tailored to enhance the visitor experience through design thinking.

•Event Strategy and Execution: Directed the conceptualization and implementation of promotional strategies for participation in medical fairs and congresses. Our approach included all facets of event promotion (pre-event, during, and post-event), ensuring a consistent and impactful brand presence both online and offline.

•Creative and Technical Production: Oversaw the creation of a wide range of marketing materials, including printed graphics, POP displays, and custom-designed areas and furniture for exhibition stands that featured integrated videos and advergames. Additionally, developed visual aids for sales forces on iPads, enhancing engagement and information delivery.

•Media Production: Managed the production of videos, photography, and 3D animations, emphasizing the creation of not just content but comprehensive experiences that resonated with the target audience. Leveraged cutting-edge technology to elevate brand visibility and impact at events.

•Design and Digital Experience: Crafted innovative web designs and BTL (Below The Line) marketing strategies, focusing on creating memorable brand experiences rather than just delivering standard products.