anna cavalli
“Anna Cavalli” is a brand construction project for a traditional company specializing in the manufacturing of aluminum kitchen products such as pots, pans, and casseroles. The project aims to enhance the quality and Italian tradition of these products by using the concept of “Fashion Cuisine” to associate elegance and functionality in their product lines.
logo
The “Anna Cavalli” logo is inspired by Roman engineering, symbolizing the durability and resilience inherent in “Made in Italy” products. The design is based on architectural arches, reflecting the cultural legacy and tradition of Italy in the kitchenware industry.
Brand Identity
The brand identity of “Anna Cavalli” is characterized by clean and elegant lines, evoking classic Italian fashion. The products are presented with a sophisticated design that combines functionality with style, maintaining an aesthetic that resonates with standards of quality and elegance.
Development Process
The development process for “Anna Cavalli” involved a comprehensive market analysis and a reevaluation of the company’s existing product lines. The brand was reinterpreted to create “Anna Cavalli Fashion Cuisine,” a complete identity leveraging existing product attributes. This included reconfiguring product designs, packaging, company philosophy, and messaging.
The execution of the project included:
- 3D Model Development: Utilizing 3D modeling software for product design and visualization.
- Photography and Promotional Videos: Creating high-quality images and videos to showcase the products.
- Web and Social Media Strategies: Developing and maintaining a web presence and social media profiles to enhance brand visibility and engagement.
- Sales Strategies: Implementing effective sales strategies to reach a broader audience.
Recent Works
