IMAGE AND PUBLIC RELATIONS

DIANCALUM

Diancalum is a mixed enterprise involving both the Venezuelan government and private sectors, specializing in shipbuilding. The company is embarking on an ambitious project to expand its operations, creating new river transportation routes. This project showcases Diancalum’s new plant, models of vessels, and comprehensive plans to address transportation needs. The presentation covers everything from the problem that necessitates these vessels to detailed models and operational plans.

Client:

Dianca Venezuela/ CTM Italy

Services:

Identity and Image

PROJECT OBJECTIVE:

The objective of the Diancalum project was to create an informative and compelling communication strategy to showcase the company’s expansion plans. This involved developing a range of materials that explained the justification for the project, the benefits of new waterways, and the specifics of the new ship models and manufacturing plant.

The Challenge:

The primary challenge was to communicate the strategic expansion of Diancalum in a clear, engaging, and visually appealing manner. The project required detailed presentations that could convey complex information about the new transport routes and the benefits of these developments to stakeholders and the public.

The Proposal: Antonio Sotillo led the creative direction and design for the Diancalum project, developing a comprehensive suite of materials to support the communication strategy.

The proposal included:

Logo Design: A modern and professional logo that encapsulates the company’s innovative spirit and focus on shipbuilding.

Presentations: Detailed and visually engaging presentations that outlined the expansion plans, justification for new waterways, and the technical specifications of new vessel models.

3D Animations: Realistic and informative 3D animations to illustrate the design and functionality of the new ships and the layout of the new manufacturing plant.

Support Materials: Various support materials, including infographics, charts, and detailed diagrams, to provide additional context and information.

Design and Illustrations: High-quality design and illustrations to enhance the visual appeal and clarity of all materials.

The Result:

The result was a cohesive and informative presentation package that effectively communicated Diancalum’s expansion plans. The materials developed by Antonio Sotillo not only provided a clear overview of the project but also highlighted the strategic importance and benefits of the new waterways and vessel models. This comprehensive communication strategy helped to build support and understanding among stakeholders and the public.