HPH IRC

BRAND IDENTITY REFRESH

HPH IRC MILANO

HPH-IRC, a leading manufacturer of heat exchangers based in Milan, has been at the forefront of industrial refrigeration for over 58 years. Known for their innovative technology and reliable solutions, HPH-IRC provides high-quality products and customized installations for various industrial needs. Their motto, “CREIAMO FREDDO” (“We Create Cold”), reflects their commitment to excellence in cooling solutions.

Client:

CTM srl

Services:

Design, Branding

Website:

www.hph-irc.com

IMAGE

As part of the brand refresh, we developed a unique visual identity centered around 3D abstract representations of polar bears, seals, and whales. These animals were chosen to personify the three primary divisions of HPH-IRC, adding an empathetic and relatable dimension to the brand. This innovative approach was seamlessly integrated into all promotional materials, including catalogs, corporate stationery, and the website. The 3D animals not only symbolized the company’s commitment to creating efficient and reliable cooling solutions but also enhanced the overall appeal and memorability of HPH-IRC’s brand in the industrial refrigeration sector.

IDENTITY

To create a unified brand image, we designed new employee identification cards that reflect the refreshed visual identity of HPH-IRC. The branding extended to all corporate stationery, ensuring a consistent and professional presentation across all touchpoints. To create a unified brand image, we designed new employee identification cards that reflect the refreshed visual identity of HPH-IRC. The branding extended to all corporate stationery, ensuring a consistent and professional presentation across all touchpoints.

In the next phase, we incorporated 3D abstract representations of polar bears, seals, and whales. These animals were chosen to symbolize the three key areas of development within the company, adding an empathetic and relatable element to the brand’s identity. This approach helped humanize the brand and made it more approachable to clients and partners.

3D MODELING AND ANIMATION

We produced a 3D animated video to create a strong impact and clearly explain the advantages and unique features of HPH-IRC’s special tube technology. This technology enhances the performance of their heat exchangers, making them more efficient. The video included detailed technical demonstrations to help potential clients understand the superior benefits of HPH-IRC’s products.

ONLINE

The newly developed identity was also applied to the company’s website, transforming it from a simple, utilitarian site into an engaging and empathetic platform. This refresh not only improved the user experience but also conveyed the warmth and approachability of HPH-IRC’s brand, despite the inherently “cold” nature of their products.

we designed a clean and cost-effective stand that served as HPH-IRC’s business hub at Chillventa Nuremberg, one of the industry’s premier events. The stand was strategically crafted to showcase HPH-IRC’s cutting-edge products and solutions while providing a professional space for meetings and demonstrations. Our graphics and 3D stand visualization effectively conveyed HPH-IRC’s brand identity and technological prowess to visitors and potential clients. This strategic presence at Chillventa Nuremberg underscored HPH-IRC’s commitment to innovation and excellence in industrial refrigeration solutions.

Since 2020, a comprehensive branding and marketing strategy has been implemented for HPH-IRC to revitalize its visual identity and enhance its international presence. This included the development of empathetic symbols for each division, creation of catalogs, corporate stationery, and promotional materials for trade fairs, as well as impactful 3D videos and professional photography. The refreshed identity was also integrated into the company’s website, resulting in a cohesive and engaging brand presence that stands out in the industrial refrigeration sector.

Participants

Art Director: Antonio Sotillo

Design: Antonio Sotillo

Photography: Antonio Sotillo

3D Art: Carlos Rodriguez

Creative Copywriting: Massimiliano Ricci