Tony Lombardi Brand Identity Project
This project involved developing a comprehensive brand identity for Tony Lombardi, a prominent personal trainer in Italy, known for his unique training method and dedication. The aim was to broaden his reach and effectively communicate his passion and expertise to a wider audience.
Client:
Tony lombardi
Services:
Design identity, Grophics, Photo, Web
Website:
Objectives:
•To create a cohesive brand identity that reflects Tony’s values and approach.
•To enhance Tony’s visibility and credibility in the fitness industry.
•To provide Tony with effective tools for marketing and client engagement.
Problem/Initial State:
Tony Lombardi was well-respected locally but lacked a unified visual identity and online presence that could truly represent his comprehensive approach to personal training and connect with a broader client base.
Creative Process:
•Brand Strategy: Developed a branding strategy that included defining the brand’s voice, tone, and visual direction.
•Design Execution: Created a distinctive logo and a vibrant color palette to reflect energy and professionalism. Designed business cards, flyers, and other promotional materials.
•Photography: Conducted professional photo shoots to capture the essence of Tony’s training style and his interaction with clients, which were used across all platforms.
•Website Development: Built a responsive website that serves as a central hub for information about Tony’s methodology, incorporating multimedia elements to enhance user engagement.
Results:
The newly developed brand identity has significantly increased Tony Lombardi’s market presence, attracting a larger audience and establishing his reputation as a top-tier personal trainer. The promotional materials and website have become vital tools in his marketing strategy, leading to increased client engagement and business growth.
Credits:
•Brand Designer: Antonio Sotillo
•Photographer: Antonio Sotillo
•Web Developer: Antonio Sotillo
•Creative Consultant: Massimiliano Ricci
Recent Works
