Araya Real Estate Identity
Client: Inversiones Graza Blanca
Role: Graphic Designer and Brand Strategist
Collaborator: Freddy Lautaro Seidel, Photographer
Location: Canary Islands
When They Converge to
Define Beauty
Project Description
Araya emerged as a prestigious real estate development by Inversiones Graza Blanca, designed to redefine luxury living in the Canary Islands. Collaborating closely with renowned photographer Freddy Lautaro Seidel, Antonio Sotillo led the creative direction, developing a unified and distinctive branding that would resonate across various promotional materials.
Objectives
1. Brand Identity Creation: Develop a unique and elegant brand identity that reflects the architectural sophistication of the Araya development.
2. Marketing Materials Production: Design and produce a range of marketing materials including brochures, flyers, diptychs, and business cards to effectively communicate the project’s prestige.
3. Website Development: Create a central digital hub for the project to showcase the development and attract potential investors and residents.
Creative Process
Antonio undertook the challenge of encapsulating the expanding aspirations of Inversiones Graza Blanca within the real estate sector. The project required a design that not only unified the distinct characteristics of the two multi-unit developments but also projected an air of upscale elegance. A sleek black design palette was chosen to signify architectural and design excellence, providing a cohesive and striking visual identity across all platforms.
Results
• Cohesive Branding: Successfully delivered a sophisticated and coherent brand identity that is easily recognizable and distinct across both online and offline channels.
• Enhanced Marketing Reach: The comprehensive suite of beautifully designed promotional materials significantly boosted the project’s visibility and appeal.
• Increased Engagement: The website became a pivotal platform for engaging with potential buyers, featuring high-quality imagery captured by Freddy Seidel, which highlighted the unique aspects of the Araya development.
Recent Works
