bruvery
“Bruvery” is a brand under MJ Italian Fashion that specializes in products for newborns. This project involved the comprehensive development of the brand’s online presence, including the creation of a dedicated website, the design of an Amazon store, enriched product listings, and e-commerce photography for the entire product range. Starting with only a logo and basic packaging, the project expanded to include a complete reimagining of the packaging and brand identity, which was applied across all online platforms.
Brand Identity:
The brand identity for “Bruvery” was carefully crafted to resonate with the delicate and caring nature of products designed for newborns. Building on the existing logo, we developed new packaging that reflects a soft, nurturing aesthetic, using pastel colors and gentle design elements to convey a sense of warmth and safety. The updated identity was consistently applied across the website, Amazon store, and all product-related content.
Website Development:
The website for “Bruvery” was designed to offer a seamless and welcoming experience for new parents. It features a clean, intuitive interface that allows users to easily navigate through product categories, access detailed product information, and make purchases. The design emphasizes user-friendliness, with a focus on accessibility and clear communication of the brand’s values.
Amazon Store Design:
The Amazon store for “Bruvery” was meticulously designed to align with the brand’s new identity. This included the creation of enriched product listings, where each product page was enhanced with detailed descriptions, high-quality images, and informative videos. The store layout was optimized to improve customer engagement and conversion rates, ensuring a strong presence in the competitive e-commerce marketplace.
Product Content and E-commerce Photography:
High-quality e-commerce photography was a key element of the project, capturing the essence of “Bruvery” products in a way that appeals to parents seeking the best for their newborns. Each product was photographed to highlight its features and benefits, with images carefully edited to maintain consistency across all platforms. The enriched content in the product listings provides potential customers with all the information they need, from material details to usage instructions, ensuring an informed purchasing decision.
Packaging Redesign:
The packaging redesign was a pivotal part of the “Bruvery” project. The new packaging reflects the brand’s commitment to quality and care, with designs that are both functional and visually appealing. The packaging was designed to be both attractive on the shelf and practical for parents, with clear labeling and easy-to-open features.
Technologies and Software Used:
•Web Development: WordPress, HTML, CSS, JavaScript
•Graphic Design: Adobe Photoshop, Adobe Illustrator
•Photography: Canon EOS series, Adobe Lightroom
•Video Production: Adobe Premiere Pro, Adobe After Effects
•E-commerce Management: Amazon Seller Central
Conclusion:
The “Bruvery” project successfully transformed the brand’s online presence, creating a cohesive and engaging experience for customers. By reimagining the brand identity and applying it consistently across all digital platforms, “Bruvery” was positioned as a trusted name in newborn products, offering parents quality, safety, and peace of mind.
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