CANARY BIKE ADVENTURE
Canary Bike Adventure was conceptualized as an innovative motorcycle rental service in Gran Canaria. This project was aimed at analyzing competitors in the region to develop differentiated all-inclusive tour packages that cater to motorcycle enthusiasts seeking unique experiences in the Canary Islands.
Objectives
- Competitor Analysis: Conduct an in-depth market analysis to understand and outperform regional competitors.
- Service Development: Design a range of travel packages that include logistics management from airport pickup to accommodations, meals, and top-tier motorcycle rentals.
- Comprehensive Branding and Platform Development: Develop the entire brand platform, from the physical layout of the depot and store to uniforms, website, business cards, and ID lanyards, synthesizing the brand’s identity across all touchpoints.
Client:
Inversiones Garza Blanca
Role:
Art Director and Project Manager
Website:
Creative Process
The project started with a competitive analysis that provided insights into the services and marketing strategies employed by local and regional competitors. Based on these findings, I designed a suite of services that combined logistical ease with thrilling motorcycle adventures.
- Identity and Brand Messaging: Developed a brand identity that resonated with target audiences, emphasizing adventure, safety, and exclusivity.
- Digital and Physical Marketing Materials: Created comprehensive online and offline marketing strategies to promote the packages effectively.
- Website and Online Presence: Designed a visually appealing and user-friendly website that served as the digital hub for bookings and information.
Results:
- Market Differentiation: Successfully positioned Canary Bike Adventure as a choice for motorcycle tourism in the Canary Islands.
- Customer Engagement: Enhanced customer engagement through tailored packages and a user-friendly booking system.
- Brand Recognition: Established a strong brand identity that captured the essence of adventure and professional service, leading to increased bookings and customer satisfaction.
